Roles:
Roles:
Web Designer
Product Designer
UX Designer
UX Designer
UX Designer
Field:
Field:
Textiles
E-commerce
Tools:
Tools:
Sketch
Adobe Photoshop
HTML
Adobe Photoshop
Shopify E-commerce
HTML
Shopify E-commerce
Project Taskflow
Stage 1: Research & UX Analysis
Stage 1: Research & UX Analysis
To better understand the existing website’s strengths and areas for improvement, I conducted:
• Competitor analysis to identify best practices in e-commerce textile stores.
• UX research to ensure intuitive navigation and an optimized checkout process.
• Customer behavior analysis using Shopify analytics to track user interactions.
Findings revealed that product images needed better consistency, and the website’s layout required refinements for a smoother browsing experience.
To better understand the existing website’s strengths and areas for improvement, I conducted:
• Competitor analysis to identify best practices in e-commerce textile stores.
• UX research to ensure intuitive navigation and an optimized checkout process.
• Customer behavior analysis using Shopify analytics to track user interactions.
Findings revealed that product images needed better consistency, and the website’s layout required refinements for a smoother browsing experience.
Stage 2: Product Photography and Image Editing
Stage 2: Product Photography and Image Editing
Since high-quality visuals are crucial for an e-commerce platform, I took charge of:
• Photographing products with professional lighting and angles.
• Editing images in Adobe Photoshop to ensure accurate colors and sharp details.
• Optimizing file sizes for faster page load times without sacrificing quality.
By standardizing image presentation, I improved product consistency and made the online catalog more appealing.
Since high-quality visuals are crucial for an e-commerce platform, I took charge of:
• Photographing products with professional lighting and angles.
• Editing images in Adobe Photoshop to ensure accurate colors and sharp details.
• Optimizing file sizes for faster page load times without sacrificing quality.
By standardizing image presentation, I improved product consistency and made the online catalog more appealing.
Stage 3: UI/UX Prototyping & Website Enhancements
Stage 3: UI/UX Prototyping & Website Enhancements
Using Sketch, I designed prototypes and wireframes for website improvements, focusing on:
• Product page layouts that emphasized key details and pricing.
• Enhanced filtering and search functionalities to help users find products faster.
• A cleaner homepage structure with featured collections and promotions.
Once approved, I implemented these changes with HTML and Shopify’s Liquid framework to enhance usability and design aesthetics.
Using Sketch, I designed prototypes and wireframes for website improvements, focusing on:
• Product page layouts that emphasized key details and pricing.
• Enhanced filtering and search functionalities to help users find products faster.
• A cleaner homepage structure with featured collections and promotions.
Once approved, I implemented these changes with HTML and Shopify’s Liquid framework to enhance usability and design aesthetics.
Stage 4: Testing & Implementation
Stage 4: Testing & Implementation
After making adjustments, I conducted:
• Cross-device testing to ensure responsiveness on desktop and mobile.
• Performance testing to optimize site speed and loading times.
• User feedback collection to refine the final interface.
After making adjustments, I conducted:
• Cross-device testing to ensure responsiveness on desktop and mobile.
• Performance testing to optimize site speed and loading times.
• User feedback collection to refine the final interface.
Outcomes
Outcomes
My work enhanced the King Textiles LLC website, improving product presentation and user experience. High-quality images and a refined UI made the site more professional and engaging, while HTML and Shopify optimizations boosted performance. This project strengthened my skills in e-commerce design, UX/UI, and product photography.
My work enhanced the King Textiles LLC website, improving product presentation and user experience. High-quality images and a refined UI made the site more professional and engaging, while HTML and Shopify optimizations boosted performance. This project strengthened my skills in e-commerce design, UX/UI, and product photography.
